|
 |
|
Diamond Buying Made Easier >TrustTrustIs "trust" old fashion? Last century, when I was a young guy just starting to work, the world was a much simpler place. When I got my first apartment and needed a telephone, I went down to the telephone office and after deciding on a phone from about the 6 models that they offered, then along with setting up a time for the technician to actually come to my apartment to install the phone, I would finally end up with phone service after a week to 10 days. It was much the same for buying diamond jewelry, 
like a diamond engagement ring. You would go to the local jeweler and be shown a selection of rings based on how much you wanted to spend. There wasn't too much discussion about
the 4Cs because the salesperson probably didn't have a deep working knowledge of all the "technical stuff" and how it affected beauty along with prices. It all
came down to a system of trust that was built over the years, your jeweler trusted their suppliers, and you in turn trusted your jeweler.... after all, this was your family's jeweler!.
The same jeweler your parents and grandparents trusted. Maybe your jeweler went to your same church or temple, maybe they lived down the street from you, or belonged to the "Royal Order of the Hamster" along with your Grandfather. You trusted your jeweler just like you felt safe dealing with the telephone company, they were both solid institutions and there wasn't a lot of questions about quality of the product, quality of the service, or the associated costs.... they were the only source for such things. Trust needs to be earned.... It's a bit more difficult to establish relationships with companies today.... there are no telephone company offices anymore. If I need anything from the telephone company I need to enter the black hole of what passes for service, the purgatory of the automated service directory where you have to push all kinds of buttons on your phone and maybe, maybe if you are lucky, you might actually talk to a service person. if you are really lucky you might even be able to understand the variety of English that they are using in that corner of the world where the customer service call center is located. Today, finding a jeweler that you can work with is also becoming more difficult. Many of the old established family jewelers have had to go through some major changes and some of them did not survive. All too often, maybe the only jewelers that many people even think about, are the national chains located in shopping malls. These stores tend to just train their  salespeople how to
sell and they generally don't have a strong background in jewelry. Unfortunately the turnover of people in these stores tends to be rather high, so the person you talked to about a diamond
2 months ago might not be there today.
Buying online is a whole new experience!.... There are some really good and some bad jewelry merchants on the Internet. I've looked at a lot of websites that sell jewelry and diamonds or are informational websites about diamonds (like my website), and it never ceases to amaze me how some of these sites never tell you who they are, where they are located, and what is their background in the jewelry business. Having some basic information about the people you will be dealing with will be an important element.... it's that "trust" thing again! After all, you are considering buying diamonds, not an iPod. I guess a lot of interaction with companies has gotten too "corporate". I'd like to let you know that I'm not a corporation.... just a guy who knows a few things about diamonds sitting in front of a computer. I hope you will continue to read the "Home" page and then the " About Us" page. I'll work at earning your trust and I hope that I'll able to point you in the right direction towards your perfect diamond. OK, I'm done rambling now.... |
Looking for diamond jewelry, diamond engagement rings, or loose diamonds?
This is the place for diamond buying information! A consumer's guide on how to buy a diamond.... from a jewelry business insider! 
|
|
|
Can You
Give Us A Hand? Please help spread the word about our site... add us to your favorite bookmarking service! 
Subscribe To This Site
      
|
||
|
||
Big Red House / Diamond-Buying-Made-Easier.com Copyright© 2007-2009. | ||
